6ixty8ight

6IXTY8IGHT was founded in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie manufacturing business in Asia. Erik saw a gap in the market for a youthful and energetic lingerie brand. He seized the opportunity by successfully launching the first ready-to-wear fashion lingerie collection in Paris with Marie Destombe, a French lingerie designer. In 2003, Erik set up 6IXTY8IGHT’s headquarters in Hong Kong SAR and first store in Beijing, with much success.